Brand Manager - REEBOK Nordics

Our vision is to establish Reebok in the region as one of the leading sport brands. At Reebok Nordics, we work as a team to apply our knowledge, skills, experience together, and create a diversity of ideas and solutions. What unites us? We love sports and to grow our market shares. At Reebok Nordics, you have the opportunity to contribute with your personality, ideas and creativity - because only when we break new ground together can we create something unique. Become part of our team!

The Brand Manager is responsible for the development of Reebok in the Nordic region covering both the Swedish, Danish, Norwegian and Finnish markets - and responsible for sales in Sweden. The role will be expected to nurture and drive business with existing partners alongside starting new ventures with new accounts, but always with the company strategies as a priority. Along with managing their own direct reports, the Brand Manager will report directly to the CEO for Selected Brands, which is the new distributor for Reebok Nordics. The position will be placed in Gothenburg.


What you can expect:

  • Create commercial sales strategy to achieve both short and long term target
  • Sell and support seasonal Reebok collections to Key Partners (Sport retailers, Department Stores, Multi Independents, Online, etc.) building long-term relationships and becoming an expert on Key partners/customers business models to maximize sales
  • Regular trade meetings with Key Accounts to maximize opportunities, and understand our performance whilst building relationships
  • Pre-season order book analysis and planning across all customers, analyze sell-in each season to ensure adequate cover based on their distribution
  • Track annual net sales monthly and deliver actions to achieve
  • Detailed follow up throughout the season with a view to identifying re-order opportunities with buyers based on weekly reports
  • Clear understanding of commercial budgets across all lines and the ability to deliver growth
  • Process retailers enquiries promptly and according to Reebok criteria
  • Support Stock Sales with seasonal and annual stock sales targets
  • Extensive co-ordination with all areas of the business including Marketing, Customer service department and Finance
  • Deliver Key Account in Store Training seasonally
  • Understand/support /visit and review all POS for Key Partners and Customers
  • Understanding of distribution strategy for the Reebok Brand and identify future potential partners and feedback to CEO to build profitable growth plans
  • Planning, analysis and execution of budgets
  • Feedback on season sales and product information reports to future development of the collection within the Nordic market
  • Understanding of SIS concepts, capacities, costs and lead times
  • Maintain merchandising standards at the Reebok showroom and be responsible for stock inventory
  • Work closely with Customer Service team and finance to ensure highest possible customer service on all orders and deliveries
  • Understanding of key competitors for all relevant Sports brand as well as pricing
  • Identify areas of risk and opportunity
  • Regular seasonal visits to Key Nordics customers to ensure merchandising standards are in line with global strategy and stock holding is in line with sales performance
  • Carry product training with account members throughout the Nordics on a seasonal basis
  • Relationship building with retailers
  • Set up collections in showrooms
  • Collecting sell through information



  • Regular seasonal visits to Nordics Key customers to ensure merchandising standards are in line with global strategy and stock holding is in line with sales performance
  • Visits to key accounts, where strong relationships with brand partners, and contact list updated regularly
  • Visits to line launches in Europe


Your profile:

  • Proven successful track record, preferably from the sport or outdoor industry
  • Strong sales and strategic mind set
  • Strong communication skills (written, verbal and presentation)
  • Team Management


Essential Personal Attributes:

  • We are looking for someone who is reliable
  • Who works well individually as well as in a team
  • The successful candidate will be professional in manner
  • Enthusiastic
  • Have a flexible approach to work
  • Have excellent communication skills


Your benefits:

  • Competitive salary and attractive benefits including bonus.
  • Access to Health & Wellbeing Services (Headspace App and Retail Trust)
  • 30 days holiday per annum plus statutory bank and public holidays
  • A supported training program in the role and development opportunities



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Ansök på hemsidan
Upprättat: 9. mars 2023
Ansök senast: Löpande urval
Förväntad start: Så snart som möjligt
Reebok Nordics
Göteborgs stad, Sverige